MisterK
Apr 3, 11:25 AM
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product � a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
BRLawyer
Jul 19, 04:58 PM
The great numbers shown today just prove that this is the perfect moment to bury MS once and for all in the OS war...OS X is by far the best system, and Longsight is still more than 6 months away...Microsoft is doomed.
Rt&Dzine
Mar 22, 01:47 PM
Yes, it's a company that makes it's own decisions and it's own products. They choose what they will allow and won't allow. If you are a car company you choose to make a mini van or not. Apple chooses what they want, we accept what they give us. If you don't, dont download it or get it, no one is forcing you to have it!
I actually agree. But would you still think this if they didn't allow "Gay B-Gone." Or would you cry that gays always get their way?
I actually agree. But would you still think this if they didn't allow "Gay B-Gone." Or would you cry that gays always get their way?
aafuss1
Sep 6, 06:06 PM
Bet the combo and Superdrives are all unchanged-the suppliers the same as February's model. And all Core Duo makes sense.
No HDMI or Blu-Ray though (but could jack the price up-so best left for 24" iMac's first revision in 2007)
No HDMI or Blu-Ray though (but could jack the price up-so best left for 24" iMac's first revision in 2007)
KnightWRX
Apr 11, 12:47 PM
I'd be interested in a more complete explanation. CVT is what the particular manufacturer I'm considering calls their transmission. And, yes, you can get paddle shifters if you want.
A CVT is simply a transmission with no fixed gear ratios. It can have any gear ratio between a set minimum and maximum, it has no "steps" like "1st gear, 2nd gear". In other words, it's a transmission type where you could theoretically have the engine spin where it produces the most power (let's say at 5000 rpm) all the time while accelerating. In reality, car CVTs do still have gears, like the Honda Fit which is a 7 gear automatic CVT transmission.
CVT, DSG or the traditional fluid type are all automatics. They just differ in their inner workings. What you're talking about has nothing to do with the inner-working, the paddle like shifters or + - gates on the shifter is simply an interface that lets you override any of the automatic transmissions and select your own gear.
A distinction to make. You could technically have a CVT transmission that you put in "drive" and drive off and you could have a traditional automatic with paddle shifters. Both are unrelated in their function.
A CVT is simply a transmission with no fixed gear ratios. It can have any gear ratio between a set minimum and maximum, it has no "steps" like "1st gear, 2nd gear". In other words, it's a transmission type where you could theoretically have the engine spin where it produces the most power (let's say at 5000 rpm) all the time while accelerating. In reality, car CVTs do still have gears, like the Honda Fit which is a 7 gear automatic CVT transmission.
CVT, DSG or the traditional fluid type are all automatics. They just differ in their inner workings. What you're talking about has nothing to do with the inner-working, the paddle like shifters or + - gates on the shifter is simply an interface that lets you override any of the automatic transmissions and select your own gear.
A distinction to make. You could technically have a CVT transmission that you put in "drive" and drive off and you could have a traditional automatic with paddle shifters. Both are unrelated in their function.
Consultant
Mar 25, 03:59 PM
Great news. And so thin!
iPad 1 does not support HDMI out, so I'm assuming no, it doesn't work.
Exactly.
iPad 1 does not support HDMI out, so I'm assuming no, it doesn't work.
Exactly.
Spanky Deluxe
Sep 1, 02:35 PM
I think this means that there will definitely be no Mac Midi. Only the pro user would want a 30" screen and Apple makes loads of cash on their screens anyway. If they offered a mid sized mac they know that a lot of people would go and spend their money on a screen from Dell instead of a screen from Apple. They'd rather force buyers to either buy a Mac Pro (i.e. spend more on Apple) or an iMac with their required screen size (i.e. spend more on Apple).
I wouldn't expect Conroe in the iMac either folks. It would serve them better to use the same platform as used in the MacBook Pros, it would save them on R&D and that way the iMacs can't be faster than their Pro range of laptops.
I wouldn't expect Conroe in the iMac either folks. It would serve them better to use the same platform as used in the MacBook Pros, it would save them on R&D and that way the iMacs can't be faster than their Pro range of laptops.
islanders
Dec 29, 08:04 PM
I entirely DISagree :)
It's the cost and convenience that will determine how successful iTS downloads are. I would hope for DVD quality (including surround sound).
One day I'll have a HD screen and I'll be wanting to use a HD service.. so it'd be good for Apple to have a plan there for that :)
Good point.
But it seems like most people are dying for HD over here. We have quite a few cable and satellite providers that have HD and who ever offers the most channel, people are going to choose that one. Comcast is supposed to roll out 20 more HD channels in 07. The same goes for the others.
Direct TV which is one of the major satellite providers didn�t anticipate the demand for HD DVD and they were on back order for months, about a month ago, when I was choosing a cable provider. You buy that HD DVD for $200, a two year contract for HD, and rent the box then return it. (yeah right?) And you had to get on a waiting list.
I don�t think anyone anticipated the demand for HD. People watch programs they normally wouldn�t if it�s HD.
There are still a lot of analog cable subscribers on Comcast, you don�t need a digital box, but they are going to be forced to use digital so Comcast can make room on the bandwidth for more HD channels.
Digital 480p isn�t bad, but it�s 4:3 aspect.
I would say PQ is the highest concern. And I agree price is also right up there, and it�s a different market.
It's the cost and convenience that will determine how successful iTS downloads are. I would hope for DVD quality (including surround sound).
One day I'll have a HD screen and I'll be wanting to use a HD service.. so it'd be good for Apple to have a plan there for that :)
Good point.
But it seems like most people are dying for HD over here. We have quite a few cable and satellite providers that have HD and who ever offers the most channel, people are going to choose that one. Comcast is supposed to roll out 20 more HD channels in 07. The same goes for the others.
Direct TV which is one of the major satellite providers didn�t anticipate the demand for HD DVD and they were on back order for months, about a month ago, when I was choosing a cable provider. You buy that HD DVD for $200, a two year contract for HD, and rent the box then return it. (yeah right?) And you had to get on a waiting list.
I don�t think anyone anticipated the demand for HD. People watch programs they normally wouldn�t if it�s HD.
There are still a lot of analog cable subscribers on Comcast, you don�t need a digital box, but they are going to be forced to use digital so Comcast can make room on the bandwidth for more HD channels.
Digital 480p isn�t bad, but it�s 4:3 aspect.
I would say PQ is the highest concern. And I agree price is also right up there, and it�s a different market.
GregA
Mar 22, 10:15 PM
You serious?
- Add Radio
- Increase screen to around 3" (not enough to enter touch territory but a nice update)
- Add High Definition Output support
- Bluetooth Support
There are plenty of updates they could do, and now that the nano no longer has the click wheel the classic name can simply point to the iPod that has the click wheel.
Interesting. HD video with HDMI could replace the old AppleTV for people needing local storage. Add wifi and you could plug it into the TV to get the AppleTV interface, and use an iPhone as the remote.
- Add Radio
- Increase screen to around 3" (not enough to enter touch territory but a nice update)
- Add High Definition Output support
- Bluetooth Support
There are plenty of updates they could do, and now that the nano no longer has the click wheel the classic name can simply point to the iPod that has the click wheel.
Interesting. HD video with HDMI could replace the old AppleTV for people needing local storage. Add wifi and you could plug it into the TV to get the AppleTV interface, and use an iPhone as the remote.
newmacuser13
Nov 27, 05:54 PM
Apple needs to do something to distinguish their flat panels from most other available. How about integrated ipod dock? Oops - Viewsonic just beat them to the punch with 19 and 22" versions with integrated dock (VX2245wm) - they look sweet, and reportably can play your ipod videos directly on screen.
KnightWRX
Apr 26, 02:09 PM
Does apple use the term "applications" for their software as opposed to "programs" like windows.
Microsoft has used both programs and application for decades.
ding ding ding. I agree.
The store is called the App Store. You can't copy someones store name.
The point that has been brought forth to the USPTO is that Apple has no right to an exclusive mark on App Store because of its descriptive and generic nature. This is not like the examples you cite, the problem is not that Apple has a shoe store they want to call Yellow, it's that they have a shoe store they want to call shoe store.
Microsoft has used both programs and application for decades.
ding ding ding. I agree.
The store is called the App Store. You can't copy someones store name.
The point that has been brought forth to the USPTO is that Apple has no right to an exclusive mark on App Store because of its descriptive and generic nature. This is not like the examples you cite, the problem is not that Apple has a shoe store they want to call Yellow, it's that they have a shoe store they want to call shoe store.
MacLuvin
Apr 6, 07:56 AM
Ok I'm using a Late 2008 MBP model, 2.4 ghz IC2D , 4gig ram. But Launchpad is lagging for me big time, when I try to scroll thru my apps for instance. and when i switch windows its not always flowing. Now I know LION still has a few miles to go before it works perfectly, however I wanna know if its the same for other developers with later MBP's or does it flow perfectly?
SciFrog
Nov 9, 12:33 PM
it's not supported?
Not officially. But enough people tried it to make it run nicely.
Not officially. But enough people tried it to make it run nicely.
nporteschaikin
Feb 26, 09:43 AM
http://www.porteschaikin.com/personal/macsetup.jpg
NAG
Jan 12, 04:41 PM
just because they used Air in their banner doesn't mean its called MacBook Air.. Apple is not stupid.. its all about slim and light..
I'll be the one who'll tell you "I told you so" ;) .. enjoy the show!
http://forums.macrumors.com/showpost.php?p=4732961&postcount=94
or this..
http://forums.macrumors.com/showpost.php?p=4733969&postcount=100
:apple:MacBook Lite:apple:
Feb 2008
Not Found
The requested URL /showpost...1&postcount=94 was not found on this server.
Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.
You told us so? ;)
I'll be the one who'll tell you "I told you so" ;) .. enjoy the show!
http://forums.macrumors.com/showpost.php?p=4732961&postcount=94
or this..
http://forums.macrumors.com/showpost.php?p=4733969&postcount=100
:apple:MacBook Lite:apple:
Feb 2008
Not Found
The requested URL /showpost...1&postcount=94 was not found on this server.
Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.
You told us so? ;)
MacSween
Sep 14, 09:07 AM
I don't know of anyone having a problem with the new iphone! I know that it is possible to make the reception problem happen, but I could also "make" reception problems happen on every cell phone I've ever owned.
Pine Pienaar
Oct 20, 02:40 AM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/iphone/2010/09/14/consumer-reports-holds-strong-on-iphone-4-non-recommendation/)
http://images.macrumors.com/article/2010/09/14/093156-iphone_4_case.jpg
Influential ratings magazine Consumer Reports generated waves earlier this year by deciding that it couldn't recommend (http://www.macrumors.com/2010/07/12/consumer-reports-cant-recommend-iphone-4-due-to-signal-issues/) the iPhone 4 to potential customers due to its antenna issues, despite the fact that the device garnered the top score (http://www.macrumors.com/2010/07/12/aside-from-signal-issue-consumer-reports-rates-iphone-4-highest-amongst-all-smartphones/) in the magazine's ratings of smartphones. With Apple's offer of free cases made at its July press conference about the issue, the magazine maintained its non-recommendation (http://www.macrumors.com/2010/07/16/consumer-reports-still-not-recommending-iphone-4/), claiming that the temporary program was insufficient in addressing the problem.
Now that Apple has officially announced that it will be ending the free case program (http://www.macrumors.com/2010/09/10/apples-free-iphone-4-case-program-to-end-september-30th/) as of September 30th, Consumer Reports has once again noted its displeasure with Apple's treatment of the issue and declined to add the device to its list of recommended models.Apple has indicated that any customers experiencing reception issues on their iPhone 4s should contact AppleCare to obtain free cases, opting to end the blanket program in favor of an on-request policy to address what the company believes is a very small number of customers affected by the issue.
Article Link: 'Consumer Reports' Holds Strong on iPhone 4 Non-Recommendation (http://www.macrumors.com/iphone/2010/09/14/consumer-reports-holds-strong-on-iphone-4-non-recommendation/)
As much as I like the IPhone 4 its reception is not as good as my Black Berry Curve's and as such I can only agree with the above!
Regards
http://images.macrumors.com/article/2010/09/14/093156-iphone_4_case.jpg
Influential ratings magazine Consumer Reports generated waves earlier this year by deciding that it couldn't recommend (http://www.macrumors.com/2010/07/12/consumer-reports-cant-recommend-iphone-4-due-to-signal-issues/) the iPhone 4 to potential customers due to its antenna issues, despite the fact that the device garnered the top score (http://www.macrumors.com/2010/07/12/aside-from-signal-issue-consumer-reports-rates-iphone-4-highest-amongst-all-smartphones/) in the magazine's ratings of smartphones. With Apple's offer of free cases made at its July press conference about the issue, the magazine maintained its non-recommendation (http://www.macrumors.com/2010/07/16/consumer-reports-still-not-recommending-iphone-4/), claiming that the temporary program was insufficient in addressing the problem.
Now that Apple has officially announced that it will be ending the free case program (http://www.macrumors.com/2010/09/10/apples-free-iphone-4-case-program-to-end-september-30th/) as of September 30th, Consumer Reports has once again noted its displeasure with Apple's treatment of the issue and declined to add the device to its list of recommended models.Apple has indicated that any customers experiencing reception issues on their iPhone 4s should contact AppleCare to obtain free cases, opting to end the blanket program in favor of an on-request policy to address what the company believes is a very small number of customers affected by the issue.
Article Link: 'Consumer Reports' Holds Strong on iPhone 4 Non-Recommendation (http://www.macrumors.com/iphone/2010/09/14/consumer-reports-holds-strong-on-iphone-4-non-recommendation/)
As much as I like the IPhone 4 its reception is not as good as my Black Berry Curve's and as such I can only agree with the above!
Regards
nylonsteel
Mar 25, 04:35 PM
ok designers
1) controller shaped like a steering wheel and mount a pad in the middle
2) paddle shifters
i'm not much of a gamer but just some random ideas
1) controller shaped like a steering wheel and mount a pad in the middle
2) paddle shifters
i'm not much of a gamer but just some random ideas
kurosov
Mar 25, 03:56 PM
Once they enable the use of other iOS devices as wireless controllers then i'll be interested.
gkarris
Mar 24, 01:38 PM
"...and there was much rejoicing..." :D
mccldwll
Sep 1, 02:49 PM
New form for imac--
--headless, docks to 17", 20" or 23" isight enabled displays (have to buy display w/ mac--priced together)
--but can buy displays separately for upgrade
--home entertainment model
--headless unit can be carried to tv room w/o hauling display (putting old imac near a TV very bad design since 2 focal points, and SJ hates bad design)
--headless, docks to 17", 20" or 23" isight enabled displays (have to buy display w/ mac--priced together)
--but can buy displays separately for upgrade
--home entertainment model
--headless unit can be carried to tv room w/o hauling display (putting old imac near a TV very bad design since 2 focal points, and SJ hates bad design)
hleewell
Mar 22, 06:01 PM
- remove the click wheel
- extend the screen to fill up the front face
- slap in a multi touch display
- 220GB for movie watching & games, lotsa games
;)
- extend the screen to fill up the front face
- slap in a multi touch display
- 220GB for movie watching & games, lotsa games
;)
SoraLimit
Sep 18, 11:29 PM
He got it from Hong Kong.
prodigee
Feb 27, 10:00 PM
lol, I just realized how stupid my previous comment sounded :o
Haha its all good. We all say silly things sometimes. ;)
Haha its all good. We all say silly things sometimes. ;)
